“Drive results” leaves out the only part that matters.
Every product claims to drive results. The reader wants to know which result: more revenue, fewer support tickets, faster hiring or something else. The phrase skips the answer.
8/ 100
8 of 100 SaaS homepages we checked use “Drive results”.
Includes “drive business results” and “what drives results”.
How we countedWhat the writer is trying to say.
Writers use drive results to say the product produces measurable business outcomes. The phrase is meant to sound accountable and commercial, the opposite of fluffy brand language.
Why it stops working.
The phrase sounds measurable without measuring anything. Because it never names the result, it can’t be compared, checked or remembered, and a buyer comparing three tools that all “drive results” learns nothing from any of them.
Pages that use it often have the specific result somewhere else, in a case study or a customer quote. Moving that number into the sentence turns a generic line into one of the strongest on the page.
Say what you actually mean.
Pick the alternative that matches what you were trying to say. Most of the time the fix is a specific detail, not a better adjective.
The same sentence, made specific.
- Before
Engage employees and drive business results.
AfterRun a two-minute survey every month and see which teams are at risk of losing people before they resign.
Names the result the buyer actually cares about.
- Before
Purpose-built to drive results.
AfterBuilt to help sales teams book more meetings from the same list of prospects.
A specific outcome for a specific team.
Revisi flags it under Credibility.
Revisi flags drive results as an outcome claim with no outcome. The finding asks which result the product delivers and whether there is evidence on the site that could be moved into the sentence.
Scan a page free“Drive results”: common questions
The phrase claims a product produces business outcomes, without saying which ones. Naming the result, such as revenue, time saved or fewer tickets, is what makes the claim useful.
The result itself, ideally with a number and a source: “close the books three days faster” or “book more meetings from the same list”.
No. “Drive business outcomes” is the same claim in longer words. The fix for both is to say which outcome.
Find out if your website sounds like you.
Start with one public page. See the sentences that need attention and understand why.