Homepage Copy Audit Checklist: 15 Things to Check Before You Rewrite Anything
Most homepage rewrites start too early. Use this 15-point audit to find vague positioning, weak proof, voice drift and generic copy before you start rewriting.
Good writing starts with a closer look.
Notes on brand voice, website copy, and the words that deserve another pass.
How to Audit Your Website Copy Line by Line
Most copy audits end with vague advice: make it clearer, punchier or more on-brand. Here is how to review a website line by line, find the copy doing the most damage and decide what to fix first.
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Find out if your website sounds like you.
Start with one public page. See the sentences that need attention and understand why.