Review every client site like your best copy chief would.
Revisi applies the client’s brand voice to the live website, flags the pages and sentences that need attention, and gives your team a consistent first pass before launch, handover or the next client review.
Use Revisi on a real client site. Keep the final judgement with your team.
Tell us about your client sites and we’ll get you set up.
2 pages need a closer look.
One client. One voice standard.
- Homepage82Broadly aligned
- About page64Needs review
- Product page71Needs review
- Contact page88Broadly aligned
The expensive part is not spotting one weak headline.
It is reviewing every page with the same standard.
On a large client site, copy feedback quickly becomes fragmented. One reviewer focuses on tone, another catches vague claims, the strategist checks the positioning and the client responds to whatever feels most visible.
Revisi gives the team a shared first pass. It applies the same voice, criteria and level of scrutiny across the site, then shows where human judgement is needed most.
Turn a full website into a manageable review.
- Add the client
- Create a separate site and voice profile for the client. Use their existing guide, enter your own working definition or begin with a clearly labelled inferred voice.
- Scan the live pages
- Revisi reads the published copy and evaluates each page against the client’s standard.
- Triage the site
- See which pages need review rather than opening every URL and reading from the top.
- Inspect the evidence
- Open a page and review the exact sentences behind its score, with an explanation of what triggered each finding.
- Revise and rescore
- Make the changes your team agrees with, then scan the relevant pages again after the edits are live.
Every client gets their own standard.
A universal definition of “good copy” is not enough. A sentence that suits one client may be completely wrong for another.
Revisi can review each site against its own voice, audience and priorities. That makes it useful for agencies managing very different clients without flattening them into the same generic house style.
A healthcare client may require greater caution and proof. A founder-led brand may place more weight on personality and distinctiveness. A product page may need much stricter clarity and specificity. Revisi keeps the core scorecard consistent while allowing the context to shape the judgement.
Put Revisi wherever review work starts to sprawl.
- Before launch
- Check the assembled website after design, development and final edits have all had a chance to alter the original copy.
- During a rebrand
- Find the pages that still use the previous voice or make claims that no longer fit the new positioning.
- Before client handover
- Run a structured QA pass before the client discovers inconsistencies themselves.
- After AI-assisted drafting
- Catch polished but interchangeable language before it becomes part of the permanent website.
- During an ongoing retainer
- Rescan changed pages instead of repeatedly auditing the entire site from scratch.
Replace subjective comments with inspectable evidence.
- A site-level view
- See which client pages need attention and which are broadly aligned.
- A page-level diagnosis
- Understand why the copy on a page needs attention without reducing the answer to a single score.
- Line-level findings
- Point to the exact sentence rather than telling the writer that the section “doesn’t quite land.”
- A consistent review rubric
- Use the same dimensions across writers, reviewers and client sites.
- Rewrite direction
- Give the team a practical starting point while preserving the original strategy and intent.
- A clear second pass
- Rescan after revisions and check whether the intended issue was actually resolved.
Revisi does not replace your strategist, copywriter or editor.
It handles the repeatable first pass: finding vague claims, weak proof, voice drift, unclear positioning and generic language across a live website.
Your team still decides what the brand should say, which trade-offs are worth making and whether the proposed change belongs in the final work.
The model flags. The agency decides.
Give the client something more useful than “this page feels off.”
The services page feels a little vague and may need tightening.
Six sentences on the services page are weakening clarity and specificity. Three describe the service without naming the work, and two make outcome claims without supporting evidence.
That does not make the feedback less human. It makes the judgement easier to understand, defend and act on.
For your next client review
A few things to know about the agency workflow.
Yes. Each client site can be evaluated against its own voice guidance and reference copy rather than a generic definition of strong copy.
Revisi can infer a provisional voice from the available page copy. It is labelled “inferred voice, not confirmed”, so your team can review it and add their own guidance before treating it as the standard.
Yes. You can scan and triage multiple pages within a client site, within your account’s page allowance. The public free diagnostic reviews one page.
No. It helps you find repeatable issues and decide where to look first. Strategy, nuance and final approval remain with the agency.
No. Revisi audits and recommends. It does not alter the client’s website.
No. The five public signals are Brand Fit, Audience Fit, Clarity, Human Voice and Credibility. They also cover specificity, trust, natural phrasing and distinctiveness.
Make the first pass faster. Spend your time on the judgement that matters.
Run Revisi across your client websites, review the findings with your team and keep the final call on every change. Tell us about the sites you look after and we’ll get your agency set up.
Get startedBuilt for agencies reviewing multiple client sites.
Tell us about your client sites and we’ll get you set up.