“Faster” only persuades when readers know faster than what.
Faster appears on 63 of the 100 SaaS homepages we checked, making it the most common benefit word in the study. Speed is a real reason to buy software, which is exactly why the claim needs a number, a task and a comparison to be believed.
63/ 100
63 of 100 SaaS homepages we checked use “Faster”.
Includes customer quotes and case-study figures. Some uses came with a number, such as a percentage or time saved, which is the version that works.
How we countedWhat the writer is trying to say.
Writers use faster to promise that the reader will get something done in less time: shipping code, closing the books, finding a product, hiring a candidate. Speed is one of the most concrete benefits software can offer, so the instinct to lead with it is a good one.
Why it stops working.
On its own, faster is a comparative with nothing to compare against. “Ship faster” and “move faster” don’t say how much time is saved, on which task, or compared with what the reader does today, so the reader has no way to judge whether the gain matters to them.
Because almost every product claims to make something faster, the bare word has stopped carrying weight. The pages in our study that made speed persuasive did it with a number and a task, such as a percentage drop in triage time or days taken off a process.
Say what you actually mean.
Pick the alternative that matches what you were trying to say. Most of the time the fix is a specific detail, not a better adjective.
The same sentence, made specific.
- Before
Ship faster with fewer bugs.
AfterTeams using automated review merge pull requests in hours instead of days, with fewer fixes after release.
A task, a before and an after.
- Before
Move faster and make better decisions.
AfterYour Monday numbers are ready at 8am, so the weekly meeting starts with decisions instead of spreadsheets.
Shows what speed changes for the reader.
When it’s fine to keep it.
Faster works when it sits next to the number that proves it, as in “83% faster lead triage”, or when the comparison is obvious from the sentence. Keep any figure honest and sourced, because readers who check a speed claim and find it inflated rarely trust the rest of the page.
Revisi flags it under Credibility.
Revisi flags faster when the sentence doesn’t say how much faster, at what or compared with what. The finding asks for the task, the time and the baseline, and checks whether the page has evidence that could be moved into the sentence.
Scan a page free“Faster”: common questions
Very. 63 of the 100 well-known SaaS homepages in our study used it, more than any other benefit word we counted.
Name the task, give the before and after, and say where the number comes from. “Month-end close in two days instead of six, across our customers last year” is far more convincing than “close faster”.
No. Speed is a strong benefit. The problem is using the word without the number and task that make it mean something.
Find out if your website sounds like you.
Start with one public page. See the sentences that need attention and understand why.